NEWS
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Silgan Dispensing partners with Guerlain to launch the Longevity Concentrate
Guerlain set exceptionally high standards for the new Longevity Concentrate's packaging: it needed to reflect the product's value through its aesthetics, practicality, technical performance and ergonomics, while also supporting refilling and ensuring full compatibility with the formula.
Discover Favini’s felt-marked paper “Prisma”
Favini extends Prisma, its felt-marked paper, with a new 350 g/m² heavy weight and four new shades: Sage, Ecru, Dusky blue and Powder. The hammered texture catches the light and sharpens the tactile experience, for packaging, stationery, events and premium communications.
Hennessy and fashion designer Shuting Qiu celebrate Chinese New Year 2025
For the Year of the Snake, Hennessy handed its Lunar New Year packaging to Shanghai fashion designer Shuting Qiu. Brocade, jacquard and embroidery from her native Hangzhou run across three limited-edition decanters, where the snake becomes an abstract pattern rather than an illustration. A look at the Reimagination collection.
What future for niche perfumery in China?
While the luxury goods sector is showing signs of a slowdown in China, a new generation of niche perfume houses is gaining ground. To Summer, Documents, Melt Season: these names remain largely unknown to Western consumers, yet they carry a strong sense of imagination and innovation. Is the future of niche perfumery being written in China?
TRASCE: Revolutionizing Sustainable Traceability in Luxury and Cosmetics
Discover how TRASCE brings together 18 players from the luxury and cosmetics industries to build sustainable, transparent traceability aligned with new European regulations, making collective collaboration the driving force behind a more responsible value chain.
Pioneering Sustainable Luxury Packaging: Onion Skins and Seaweed Innovations
Discover how Houd and Plantsea are revolutionizing biodegradable luxury packaging with innovative packaging solutions derived from onion skins and seaweed, offering sustainable materials for packaging that eliminate plastic waste and actively restore the planet.
Reinventing Luxury Packaging Through Biomimicry
Discover how biomimicry is transforming luxury packaging innovation by combining eco-design, bio-based materials and sustainability, turning planetary boundaries into powerful drivers of creative inspiration.
Sustainable Premium Packaging: Innovations in Glass and Paperboard
Discover how Estal, Curious, Martell and VG Packaging combine technical innovation, brand storytelling and sustainable marketing to redefine the standards of premium luxury packaging in response to evolving consumer behavior.
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Sisley Paris x Shen Wei: When Artistic Craftsmanship Elevates Luxury Packaging
Discover how Sisley Paris and artist Shen Wei bring together artistic craftsmanship, French savoir-faire and a poetic vision to create an exceptional limited-edition packaging collection, elevating each object into a singular work of art.
Sustainable Transition: Cultivating Desire Through Packaging and Experience
For luxury houses, the key challenge is to transform environmental constraints into a new form of desirability. The sustainable transition requires a complete rethinking of brand narratives and consumption rituals, turning every returnable package into a lasting object imbued with meaning. Deposit-return systems for reuse, identifiable containers and structured return channels are now emerging as the new pillars of a coherent brand strategy. By combining material innovation with emotional design, the luxury industry demonstrates that tomorrow’s excellence lies in creating a positive impact on the world.
Alfred Giraud & SEGEDE : French Whisky Excellence Through the Lens of Sustainable Luxury Packaging
Discover how Alfred Giraud and SEGEDE combine sustainable luxury packaging with family craftsmanship to elevate premium French whisky while protecting the planet through innovation.
The Plastic Challenge: Understanding, Acting and Reimagining Our Future
Discover solutions to reduce production, optimize plastic recycling and reimagine a sustainable future through a systemic and committed approach to the microplastics crisis and resource depletion.
Engaged Leadership: A Driver of Performance and Societal Transformation
Discover how engaged leadership combines positive impact and economic performance through inspiring brands and tangible success indicators.
How Marketing Is Making Circular Packaging the New Norm
Discover how marketing strategies drive circular packaging adoption through eco-friendly packaging design and sustainable brand strategy, turning consumer behavior sustainability into a desirable mainstream norm for luxury and consumer brands.
Refillable Packaging: How Luxury Turns Sustainable Design Into Desire
Chapô The sustainable transition cannot be reduced to ecological injunctions or regulatory compliance. It means rethinking our narratives, our uses, and above all refillable packaging, to turn constraint into an object of desire. For prestige brands, the real challenge is to make sustainable design synonymous with identity, status, and emotion, and to build a customer experience where refillable packaging becomes not only viable, but irresistible.
Revolutionizing Luxury Packaging with the 3D Digital Twin
In an ultra-competitive luxury packaging market, the ability to continuously produce compelling and consistent visuals has become a major performance challenge. Faced with the high costs and long lead times associated with physical prototypes, the adoption of the digital twin is ushering in a new era of creation, where photorealistic 3D offers unprecedented speed, flexibility and scalability. This article explores how the integration of these digital assets is transforming the value chain, from the designer’s first sketch to the global rollout of marketing campaigns.
Sustainable Luxury: How the Industry Rethinks Circular Design, Recommerce and Real Impact
Sustainability is everywhere, yet it has never seemed more fragile. Drained of meaning by greenwashing, the word no longer convinces. To become a driver of desirability again, sustainable luxury must move beyond moralizing discourse and prove tangible commitment: forward-thinking design, responsible materials, local anchoring, and sensory emotion.
From Waste Wool to Plastic-Free E-Commerce Packaging with Woola & Casa Zanoni
Discover how Woola and Casa Zanoni transform waste wool into plastic-free eco friendly shipping supplies, delivering sustainable e-commerce packaging that slashes plastic waste, reduces carbon footprint, and powers the circular economy.
The Future of Luxury Packaging: Navigating PPWR and Sustainable Innovation
The luxury packaging sector is navigating a defining era, where the traditional codes of prestige are being fundamentally re-engineered to meet the imperatives of a circular economy. In a market where heritage often clashes with the urgency of environmental stewardship, the transition is no longer a peripheral concern but a core strategic pillar. By transcending the binary choice between aesthetics and ethics, global luxury houses are redefining excellence as an enduring, regenerative legacy that begins in the forest and ends in high-quality recycling streams.
Luxury Cosmetic Refills: Towards Circular and Sustainable Desirability
Luxury cosmetic refills are now emerging as a major strategic lever to reconcile high-end aesthetics with environmental responsibility imperatives. In response to growing societal awareness, industry players are multiplying technical innovations and deposit-return systems to radically transform the customer experience. This article analyzes market dynamics and the strategies of leading brands to make refillable packaging a new standard of excellence capable of addressing circularity challenges.