As president of the American Influencer Association, Christine K. Schott aims to create a “trade organization for social media influencers” together with the American Influencer Awards in LA, and “bring some standards and criteria to this wild west of an industry." As founder of Elite Celebrities PR - a division of Elite Model Management, under the legendary Monique Pillard, in the late 1990's, she worked with supermodels including Paulina Porizkova and Iman, and launched the careers of Lauren Bush Lauren and Amanda Hearst. Moving into the Influencer space -- which she calls “the celebrities of today,” Christine now works with influencers such as Jeremy Fragrance - the leading fragrance influencer in the world. Having been recruited from her first job at SHAPE magazine during the aerobic fitness craze, to Condé Nast's MADEMOISELLE, then to help launch PRESTIGE magazine in New York, she most recently served as editor-in-chief of industry publications, BEAUTY FASHION & Cosmetic World. Now, together with husband, George Ledes, she has co-founded TheBeautyInfluencers.com and ThisWeek with George Ledes - the highly popular newsletter for the prestige beauty and fragrance industry.