Patricia Khoury is a leading face in marketing and development in the Middle East. She started her career in 1999 at Victoria’s Secret Beauty in NYC, working on various facets of the business; from retail marketing to product development, across makeup, fragrance, and bath and body care. Patricia then moved to Dubai in 2007 to work with Chalhoub Group, driving the rebranding and marketing for Faces, a multi brand regional beauty concept, then moving into the fashion segment to lead the marketing for Saks Fifth Avenue and Dolce and Gabbana Middle East. Returning to her passion, fragrance and beauty, Patricia created Ghawali in 2016, Chalhoub Group’s first own brand and retail venture into the Oriental Fragrance segment. Today, her current role within the Group as Head of Concept Creation and Development is focused on developing regionally relevant brands and concepts. She has recently launched BY Fouz in April 2019, a private label makeup brand for one of the region’s leading influencers.