Home twitter instagram
SEPTEMBER 28 - 29 - 30, 2020
GRIMALDI FORUM, MONACO


  • Conference
    from 10:00 am
    to 10:45 am

    E-COMMERCE PACKAGING

    Unboxing experience: How to renew and bring the « wow » effect to packaging for e-commerce?

     

    In the presence of ALBEA, CENTURY BOX and PAPTIC.

    • Moderated by Alissa DEMOREST - Editor in chief, FORMES DE LUXE
  • Conference
    from 11:00 am
    to 11:45 am

    CHINESE DIGITALLY SAVVY YOUNG CONSUMERS…

    To be relevant to Chinese digitally savvy young consumers, Daniel will present strategies that enable premium and luxury brands to stay ahead of the change, strengthen and premiumize their brands equities and connect stronger with luxury consumers in China.

    • Daniel LANGER - CEO - Firm Équité
  • Conference
    from 12:00 pm
    to 12:30 pm

    PERSONALIZATION, A KEY CUSTOMER EXPERIENCE COMPONENT!

    La personnalisation est une tendance lourde qui vient compléter et enrichir une expérience clients auprès et en dehors de votre communauté : «  Ce que je veux, comme je veux, quand je veux » . Le retail change, évolue, le consommateur n’achète plus seulement un produit mais une expérience client « unique ».

    Pour que l’expérience soit complète dans le commerce physique ou digital, les marques ont appris à cibler les besoins des clients et leur proposer une offre et des services qui leur correspondent pendant tout le parcours d’achat.  Le client s’engage ainsi dans la durée, et devient un véritable ambassadeur de votre marque. Dès lors la question n’est plus pourquoi ? mais « comment et quoi personnaliser ? »

    Nous vous présenterons à travers des cas concrets que la personnalisation n’est plus une option, mais une stratégie nécessaire pour diminuer le coût d’acquisition clients et donc améliorer votre rentabilité.

    • François ROD - Executive Director - GRAVOTECH Group
  • Conference
    from 01:30 pm
    to 02:15 pm

    WHAT INNOVATIVE MATERIALS CAN OR WILL PACKAGING TAKE OVER? - Materials and solutions for a renewable future

    Part of the bioeconomy, Stora Enso is a leading global provider of renewable solutions in packaging, biomaterials, wooden constructions and paper. We believe that everything that is made from fossil-based materials today can be made from a tree tomorrow.

    Stora Enso is known as a supplier of premium cartonboard for luxury packaging, but the company has a lot more to offer to cosmetics and luxury brands who want to make their products more sustainable. Utilizing renewable fibre from trees, Stora Enso develops and offers fibre-based biocomposites to replace plastic in cosmetics packaging, textiles made of cellulosic fibre, and renewable, multifunctional ingredients for cosmetics.

    Sustainability is a new luxury. Based on wood fibre, our solutions and materials are renewable and recyclable. They offer low-carbon alternatives to products based on non-renewable, fossil materials. Our cartonboard products Ensocoat™ and Performa Brilliance™ are tailored for cosmetics and luxury packaging. Our DuraSense™ biocomposites can reduce plastic in primary packaging for cosmetics. We are also developing cosmetics ingredients based on micro-fibrillated cellulose. Our renewable textiles offer sustainable material options for fashion.

    • Henna PAAKKONEN-ALVIM - VP Innovations - STORA ENSO