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SEPT 30, OCT 1-2, 2019
GRIMALDI FORUM, MONACO




  • Workshop
    from 10:00 am
    to 10:30 am

    UNDERSTANDING HOW THE NEW TECHNOLOGIES CAN WORK FOR LINKING UP TO YOUR CONSUMERS

    Connect your packaging to develop a direct consumer link using all the technologies (NFC, QR, AR) via our
    advanced universal platform. Offer a relevant purchasing experience with brand content suited to your target, and collect marketing information required for constructing sustainable relations with your customers.

    • Erwan LE ROY - Co-founder CMSMARTCONNECT
    • Alain DANCOISNE - Sales Manager Europe CMSMARTCONNECT
  • Conference
    from 11:00 am
    to 12:00 pm

    MAKING LUXURY PACKAGING SMARTER. A REALITY CHECK ON BALANCING INSIGHTS, TECHNOLOGY AND BRAND EXPERIENCE

    Harnessing consumer behaviours so that 1+1=3;
    Using technology to understand unexpected behavioural insights- case study example;
    Designing integrated brand experiences that enable luxury to be re-invented for the digital age.

    • Tom LAWRIE-FUSSEY - Digital Services Specialist, CAMBRIDGE DESIGN PARTNERSHIP
    • Chris HOUGHTON - Brand Innovation & Packaging Leader, CAMBRIDGE DESIGN PARTNERSHIP
  • Conference
    from 02:00 pm
    to 03:00 pm

    BEAUTYTECH: THE NEW BALLGAME IN BEAUTY

    Applications, devices, NFC tags, QR Codes, smart packaging, virtual reality, skin diagnostics, customised cosmetics:
    beauty is becoming more and more connected. The trend is hardening and is set to last. What are the concrete examples of this? What are its benefits, and its drawbacks?
    How are the data that it generates to be used? After a presentation of the many faces of connected beauty, by Laurence Wittner, the participants in the roundtable will talk about their experiences and their solutions, for giving beauty a technological makeover!

    • Laurence WITTNER - Editor of the internet portal L’OBSERVATOIRE DES COSMETIQUES
    • Morgan ACAS - Founder & President, ROMY PARIS
    • Claire GAGLIOLO - Co-founder and R&D Director, OFFICINEA & CLEAN BEAUTY Laboratory
    • Frederic Joel VICENTINI - Business Development EMEA - NXP
  • Workshop
    from 03:30 pm
    to 04:00 pm

    VISUAL RECOGNITION PACKAGINGS AND SAMPLES FOR CONSUMER ENGAGING EXPERIENCES

    In an age in which mobility is ubiquitous, visual recognition of products is becoming a part of the brand
    experience. Packaging, perfume samples, limited editions: LTU Tech, which recently merged with MyPack
    and its partners, presents to you its latest innovations in visual intelligence.

    • Antoine TESQUIER TEDESCHI - LTU Tech Brand Manager & co-founder MYPACK
  • Workshop
    from 04:15 pm
    to 04:45 pm

    WHAT MAKES YOUR PACKAGING TELL A STORY? Foil Decoration in Packaging Design meets Function: interactive tools from KURZ

    Learn to make your packaging smart and attractive, and to make it tell a story. The latest leaf decoration technology from KURZ enhances labels and boxes and differentiates them from other products at the point of sale. With variety, versatility and superb leaf effects, KURZ not only helps brand owners to embellish their packaging, but also to make it functional and secure.

    • Ayhan USLU - Area Sales Manager TRUSTCONCEPT at LEONHARD KURZ Stiftung & Co. KG