Connect your packaging to develop a direct consumer link using all the technologies (NFC, QR, AR) via our
advanced universal platform. Offer a relevant purchasing experience with brand content suited to your target, and collect marketing information required for constructing sustainable relations with your customers.
Harnessing consumer behaviours so that 1+1=3;
Using technology to understand unexpected behavioural insights- case study example;
Designing integrated brand experiences that enable luxury to be re-invented for the digital age.
Applications, devices, NFC tags, QR Codes, smart packaging, virtual reality, skin diagnostics, customised cosmetics:
beauty is becoming more and more connected. The trend is hardening and is set to last. What are the concrete examples of this? What are its benefits, and its drawbacks?
How are the data that it generates to be used? After a presentation of the many faces of connected beauty, by Laurence Wittner, the participants in the roundtable will talk about their experiences and their solutions, for giving beauty a technological makeover!
In an age in which mobility is ubiquitous, visual recognition of products is becoming a part of the brand
experience. Packaging, perfume samples, limited editions: LTU Tech, which recently merged with MyPack
and its partners, presents to you its latest innovations in visual intelligence.
Learn to make your packaging smart and attractive, and to make it tell a story. The latest leaf decoration technology from KURZ enhances labels and boxes and differentiates them from other products at the point of sale. With variety, versatility and superb leaf effects, KURZ not only helps brand owners to embellish their packaging, but also to make it functional and secure.