FAVINI
LUXEPACK SHANGHAI
Naturally Clicquot 3
Favini, in collaboration with both the champagne house Veuve Clicquot and DS Smith, has created Naturally Clicquot 3. This is a new, fully biodegradable and recyclable packaging that embodies both innovation and elegance.
Naturally Clicquot 3 is the result of a creative reuse of by-products from the production of Veuve Clicquot champagne. After the pressing of the grapes, through an environmentally friendly process, the skins of the grapes are given a new life. Favini’s experience in creating paper from agro-industrial waste means that these skins can be specially processed to become a raw material that can be used to produce a unique ecological paper that uses 25% less virgin fibre.
In order to produce the innovative paper used as ecological Veuve Clicquot packaging, Favini adds the by-product to the production process, blending it with water and natural fibres in order to replace a portion of the cellulose from tree origin.
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