PROCOS produced this unique bag and box to launch the new Proenza Schouler fragrance: ARIZONA. The main focus was to respect the brand codes.
Noble materials were used as an invitation to discover, to escape... thanks to:
- delicate white kraft paper with a natural look
- refined and specific gold hot stamping to subliminate the design
- printing and selective varnish in a wave form, as well as the cutting on the flap of the box
- a defined area of grained paper for a sandy touch inspired by the terrain of the Sonoran Desert in Arizona