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SEPT 30, OCT 1-2, 2019

Biographie Ann CHEN

Design Leader, Global Reserve & Scotch, DIAGEO


Motivated by the power of design and experience, Ann connects the dots between story, form, behaviour, and culture. As a Design Leader at Diageo, Ann ensures design has a seat at the table by partnering with Marketing, Supply, Innovation, Gifting and Retail teams, inserting design expertise in direction, process and partnerships. Externally she seeks the right talent to partner with and sets up Diageo and Creative Agencies for success. Together we build memorable brands that – when done right – live in the hearts of the masses.


Prior to joining Diageo Amsterdam, Ann was an Art Director and Designer in brand identity and packaging with Agency-side experience across the USA – Los Angeles, San Francisco and more recently New York City where she led cross-disciplinary creative teams at Raison Pure NYC and designed packaging innovations and renovations across Diageo’s Reserve and Prestige portfolios, such as Mortlach and John Walker & Sons Odyssey.