The first packaging structure is fully sealed on top and bottom for safety as it sits on the store shelf eliminating the need for a security label or plastic wrap. The box opens by a small press on the front that breaks the tamper evident perforations and unfolds a unique consumer experience typically seen on high-end rigid boxes by slowly revealing the content. The lid can also be reclosed in its original position. The packaging is printed on the uncoated side of MetsäBoard Prime FBB 280 g/m2 lightweight fresh fibre paperboard.
The second box structure is a new and simplified half-cut opening mechanism that provides a smooth and easy opening experience. The top of the packaging opens by being pulled gently, breaking small inner half-cut tabs. This new lid design provides security on shelf with a tamper evident feature and great reclosing capability. The packaging is printed on MetsäBoard Prime FBB 280 g/m2 fresh fibre paperboard.
MetsäBoard Prime FBB provides premium print quality with superior visual smoothness. MetsäBoard Prime FBB has high brightness and a blue-white shade on both sides, adding to its suitability for fragrances and beautycare products.