Metsä Board’s design team based in Shanghai worked closely with T2 to create the packaging as part of T2’s 2016 Christmas campaign, The Grand Most Exotic Bazaar.
The fruit shaped boxes reflect the flavour of the tea stored within them.
The design is printed on the reverse side of MetsäBoard Pro FBB Bright 250 g/m² fresh fibre lightweight paperboard. The uncoated side was deliberately selected to echo the natural feel of the fruit and to give a softer texture to the boxes while still reproducing vivid graphics. The stiff and durable structure of MetsäBoard Pro FBB Bright 250g/m² enabled the design team to create a 100% glue-less packaging structure through clever creasing and folding of the material. The packaging also holds up well in transport and on the shelf.