This is a variable and random digital printing technic. Patterns, movements, colors are unique on every label, no matter the quantities desired. This labels referred to uniqueness, unique moment and hyper-personalization.
Customization is a way of telling a story, making a direct impact on customers. Users enjoy the ability to produce labels that can show market differentiation through variable content strategies.
It corresponds to the current trend "a product / a consumer" that is conceptualized both on confectionery products and in luxury wines and spirits.