Metsä Board Design team has created a lipstick box that focus on packaging optimisation, sustainability and innovative concept.
As a part of The ‘Better with Less’ initiative, Metsä Board has given the conventional lipstick packaging a better and more sustainable option. With this glue less structure; the packaging still retains the premium feel that is mandatory on the beauty care industry, while providing a better opening experience to help strengthen the brand. The one-piece structure is easy to assemble, can be opened with only one step, and create a nice revealing effect in the opening process.
The packaging is printed on Metsä Board Prime FBB Bright 210 g/m2 fresh fibre lightweight paperboard with matt varnish on the top side to give a soft and premium feel, while the back side is full color printed with film lamination to give a strong brand impact.