The «Entreprise du Patrimoine Vivant» (EPV) label is a mark of recognition by the French State, established in 2006 to acknowledge French companies with excellent craft and industrial knowhow and which are able to reconcile tradition with innovation. Pushing back the envelope in their mastery of craft and technique, the EPV companies are constantly improving their processes and enhancing their products. The EPVs present on the Living Heritage Hub will show you how they are able to combine tradition and innovation. The EPVs are capable of combining ancestral know-how and modernity, tradition and innovation.
At the crossroads of the old world and the new, the tangible and the intangible, the shortterm and the long-term, society has evolved; the notion of luxury has shifted; the way luxury is packaged has been blown wide open. From «storytelling» to «story living», the experts from the Trends Observer unpick this last decade and its impact on the sector, and pick out the weak signals and underlying trends for the future.
Igor Gadreaud, Director of Development at Mimaki France, explains how digital printing, which is booming in the field of packaging and labelling, can totally transform your operational production workflow, in association with a digital cutting system.
Grow your sales thanks to the input of new technologies, enhancing your Luxury products with intuitive and connected solutions. Put the customer back at the centre of your attentions by proposing an immediate, exclusive and integrated customisation service in-store, online, or at private events. In the age of the digital, enhance the customer experience while managing the image that you wish to convey around the world. Benefit from dedicated, bespoke tools to analyse and manage the impact of your customisation
Or how to create a design that carries a brand, that is innovative, that is integrated within the architecture of the POS, and that conveys strong emotional value.
Beyond its functions in terms of security and traceability, let us imagine the future of packaging as a truly interactive object, as the starting point for an experience, virtual or otherwise. At home, in-store or elsewhere: a medium that dialogues with the consumer. For repurchasing, extra sales, fun, learning, understanding (recipes, tutorials)... how best to manage the data gathered on the consumer to propose a genuinely customised experience? What technical possibilities are within our reach to enhance the product and its use via the pack and, above all, what technologies are looming on the horizon?
A discussion on these lines of reflection with four experts from complementary fields: digital technology, pack manufacturer, luxury brand marketing manager and designer.
By drawing on some of the packagings that have marked the history of luxury products, Gérard Caron invites us to define the luxury market in three points, just so as to be sure that we know what we’re talking about! Incorporating its laws in matters of distribution, communication and packaging.
A conference where the pictures do the talking...