How to analyse, understand and optimise all the conscious and less conscious impacts generated by packaging in the field of luxury goods.
After a rapid overview of the scientific methods for examining the different types of authentic consumer reactions, the second part will deliver as an exclusive the way in which the various elements of the packaging can shape consumer reactions, based on manipulation (however subtle) of the various influential elements.
The direct digital decoration solution from Velox is the first to enable digital packaging to extend beyond
small production runs, to offer a convincing alternative to mass-production analogue decoration. By enabling decoration at full production speed, Velox opens up a new world of operational and marketing opportunities for processors and brand owners.
Grow your sales thanks to the input of new technologies, enhancing your luxury products with intuitive and
connected solutions.Put the customer back at the centre of your attentions by proposing an immediate, exclusive and integrated customisation service in-store, online, or at private events. Benefit from dedicated, bespoke tools to analyse and manage the impact of your customisation strategy.
The brands scrutinise them, covet them, court them... they draft strategies to seduce them, develop creations to please them. "They" are young people aged 16 to 25, decisive to the future of the luxury goods
companies, and to whom the experts of the Luxe Pack Trends Observer have this year chosen to dedicate an entire session.
Caroll Le FUR
"Young people represent 30% of the population but 100% of our future."
How do we better understand what makes them tick, for winning them over and maintaining their loyalty?
Aurelie GISCLON et Nicolas RAUDRANT
They created WIBES, a new brand of ethical, high-end sneakers in Africa wax-print colours. Eyewitnesses of
their age, Aurélie and Nicolas will be present to talk about the expectations of Generation Z, its values and
Loîc LE GURUN
Influences, uses, social media expectations for this ultra-connected generation: what impact for the
Today's digital technologies now enable brands to enhance their packaging and labels with a unique
sensory dimension. The possibility of producing printed holograms makes the secure marking of primary and secondary packaging attractive and accessible.
In parallel, the development of technologies relating to printed electronics makes it possible to transform the inertia of packaging into smart packaging, heralding a true revolution!