At a time when the luxury sector is making choices to build its own digital model, LUXE PACK MONACO is creating a village dedicated to digital solutions for luxury packaging:
They support the event :
By Arnaud MAZON, General Director, GALILEE
Custom packaging is a powerful issue for brands today. Retain the customer, give him the feeling of exclusivity and address himself directly to him, offering him a completely adapted product ... But how to maintain his industrial production flow while individualizing each pack?
By Annie KUSCHEL, Senior Design Manager at LEONHARD KURZ Stiftung & Co. KG
And Ayhan USLU, Area Sales Manager TRUSTCONCEPT at LEONHARD KURZ Stiftung & Co. KG
Integration of Trends and Foil Decoration in Packaging Design meets Function – interactive tools from KURZ
By Dr. Moazzam ALI, CEO, SARALON GMBH
Saralon has developed a set of various functional ink (Saral Inks©) to print electronic applications comprising of printed batteries, sensors and displays for Smart Packages.
For consumer engagement and PoS communication we have developed two concepts for Light Emitting Package One is branded as SaralLight© using fully printed batteries, circuits and sensors in combination with tiny LEDs to illuminate packaging. The other one is meant to print illuminated designs and even animations directly on the package and is called SaralIllu©.
This technology can be applied to cartons, plastic boxes or glass bottles.
Find out new innovative ways to “Stage your brand in the right LIGHT!”
By Erwan LE ROY, Business Development & GM NFC Solutions and Smart Sensor Products, THIN FILM ELECTRONICS
What customers are looking for today, especially hard to understand Millennials.
How to craft compelling mobile experiences and marketing campaigns to drive revenue and brand loyalty?
Which use cases benefit the most from digital product identities and smart packaging?
How the right implementation can improve brand loyalty and drive mobile commerce?
How to use the customization potential of the cloud to enable contextual marketing that reaches new customers and keeps current customers happy?
How to get started in your own omnichannel campaigns using NFC as a centerpiece of technology?
12:00am – 12:30am - IC3D
3D MODELS OF PACKAGING FOR LUXURY PRODUCTS - NEW INNOVATIONS 3D
By Erik De VOLDER – Distributor iC3D & Nick Gilmore, CEO CREATIVE EDGE SOFTWARE.
3D modeling is a growing trend in the packaging markets. It can accelerate the development of packaging for new products, improve marketing opportunities and promote opportunities for creative teams to work together in a global context. The technology for 3D models has evolved rapidly in recent years and has grown to a level that meets the high expectations of brands in the luxury segment.
During this workshop, we will demonstrate how 3D models can add value and focus on techniques that add value to luxury brands.
15:00pm – 15:30pm – NXP
THE MASSIVE POTENTIAL FOR LUXURY BRANDS AND CONSUMERS
By: Sylvia Kaiser-Kershaw, NXP Global Marketing, NFC Smart Products
Demo: Abu Ismail, NXP Global Product Management
“Beyond the IoT hype: Realize the Massive Potential for Luxury Brands and Consumers with NXP’s Gen2 NFC Solutions and New iOS11”
15:30pm – 16:00pm – MYPACK
PRESENTATION OF THE MYPACK
By Antoine Tesquier Tedeschi – Brand manager and co fondator of My pack
MYPACK is the free application that gives you instant access to all product information by simply scanning directly from your mobile phone! With a unique visual recognition technology, packaging becomes a digital interface where brands publish relevant content to reinforce the consumer experience, without any embedded technology or need for reprinting. This non-intrusive and multi-brand mobile innovation allows advertisers to engage their consumers at the point of sale and / or after the purchase. From the MYPACK CONNECT administration platform accessible online, brands publish in full autonomy any type of content such as news products, e-shop, social networks, YouTube live streaming, chatbot, augmented reality, etc. Content updates are made in real time.
MYPACK is the opportunity to engage, retain, entertain, and capture highly qualified data. But the real revolution is to allow the customer to personalize his purchase by enriching the packaging with his own content, directly on his smartphone for an exclusive gifting experience.
16:00pm – 16:30pm – FIN PRO
SENSE N INSIGHT – AN INTRODUCTION TO MULTISENSORY CONSUMER TESTING
Par Ms. Virpi Korhonen, Managing Director of Package Testing & Research Ltd.
Learn how to :
16:30pm – 17:00pm – ARJOWIGGINGS
WHEN PACKAGING BECOMES “CONNECTED”
By Mr. Christophe Jordan, Business Strategy Development Director – Arjowiggins
In an increasingly connected and digital world, the logical assumption would be that print and print media would become obsolete. Arjowiggins, leading manufacturer of creative and technical papers has found a way to bridge the gap between print and the digital world – marrying the beautiful aesthesis of print with the interactivity and connectivity of the digital world. Surfing on the trend of the Internet of Things, the company’s range of connected NFC papers, will allow brands and marketers to communicate and interact with their audiences like never before – through connected printed media and objects, including packaging !