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21/10/2009

10:00am - “Packaging for generation Y: just funky and colourful?”

PFEIFFER - Mr. Yannick Brunat, Vice President Marketing & Sales The 20-40 years old, named the Y Generation are certainly one of your marketing target and one can wonder if they have to be addressed specially. What makes them different? How important is packaging for them and what are the matching design solutions. Focus: Marketing

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21/10/2009

11:00am - « Lips of Luxury»

J-M Martin HATTEMBERG - VP Europe of the International Perfume Bottle Association of Chicago, specialist in perfume brands history and organizer of the Lips of Luxury exhibition Discover how lipsticks and their packaging have been manufactured over the time. Nowadays seen as a must-have seduction weapon, the lipstick appeared in self-confident and open-minded women's daily life in the 20th centu...

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21/10/2009

2:00pm Noé Duchaufour-Lawrance, Luxe Pack 2009 special guest

Interactive and rich of examples presentation of his references and creative inspirations, do not hesitate to ask your questions directly!

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22/10/2009

10:00am - “Developing a Luxury Brand Identity while guiding and inspiring the Packaging Design?”

Klaus HEINE, research associate, Technical University of Berlin, Germany The conference presents the results of an empirical study with luxury product consumers in 2008. The survey's objectives were to develop a multi-dimensional concept of the luxury brand identity based on consumer perceptions and to demonstrate its application in packaging design with reference to luxury perfume. Focus: Bran...

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22/10/2009

10:00-12:00am « Best agers: target group for luxury products»

CREATIV VERPACKEN - Ute et Dietrich VON BUCH, co-founders and their panelThis round table will talk about the target group of elderly people - in Germany known as Best Agers, Silver Generation etc. Their children have already left home and they can afford quite a good amount of money and time to spend for prestigious and luxury products. Dietrich von Buch, co-founder of CREATIV VERPACKEN, will int...

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22/10/2009

12:00 – LUXE PACK TRENDS OBSERVER 2009 WORKSHOP

The workshop will look like the successful 2008 edition. Every trend will be explained by one member of the observer, on a dedicated table with best-related products.New products design from our exhibitors will be analysed by: - Béatrice Mariotti, vice-president - Carré Noir, - Véronique Liabeuf, managing director- Enjoy Design, - Dominic Robert, teacher Espace de Communication -Ecole Boulle, ...

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22/10/2009

2:30 - 4:00pm “Forget desire… Creating the need for luxury”

Marc ROSEN - Internationally known designer and his panel Today, the era of conspicuous consumption seems a dim memory. When consumers used to consider their desire for luxury to be their due, they now experience a "do I really need this" reaction. Convincing them that they need luxury products is our challenge.How to create products and appropriate packaging that will "give consumers permission ...

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22/10/2009

3:00pm - « Optimize the protection of your packaging and its design in Europe»

INLEX - Charlotte URMAN Are you hesitating between author, drawings or patterns copyrights? What is the difference? What is the best protection? What should you be careful with? Specialist lawyers will give you pragmatic answers while integrating marketing aspects and a set of issues met on a European countries panel. Focus: Legal

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22/10/2009

4:00pm “East Luxe: the pot of gold.”

CAULDER MOORE - Stephane Le MOULLEC, Strategic Director and Maria CORREIA, Design Director The global recession has made us realised that there is a real shift in terms of economic power and that the East might soon become the saviour of the West. What can luxury brands from the Old Europe and the already aged North America learn from the creative forces of the Middle-East and Asia? The rules of ...

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23/10/2009

10:00- 11:00 - "Developing a luxury brand identity while guiding and inspiring the packaging design"

Klaus Heine - Research Associate - Technical University of BerlinThe conference presents the results of an empirical study with luxury product consumers in 2008. The survey's objectives were to develop a multi-dimensional concept of the luxury brand identity based on consumer perceptions and to demonstrate its application in packaging design with reference to luxury perfume.Focus : Brand Design

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23/10/2009

11:00am« Organic cosmetics: successful strategies »

Organic cosmetics sales are increasing very fast despite the economic crisis, and the offer is now easily available and diverse. What are the ethics, formulation, pack and marketing aspects of a winning strategy for organic cosmetics?Laurence WITTNER journalist, founder of the Cosmetics Observer will moderate the round table: Mme Claire GAGLIOLO, founder and manager of OFFICINEA, M. Pierre CA...

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23/10/2009

2:00pm« How can fine papers enhance the value of your brand?”

FEDRIGONI - Chiara Medioli, Fedrigoni Marketing Manager will present her company and its main stakes.Séverine Camus, Fedrigoni France Manager will present a study case showing the economical impact of fine papers and will share the experience of customers that took the strategic decision to use fine papers.The 2009 crisis concerns everyone, but brands are still trying to differentiate from the co...

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23/10/2009

4:00pm« Defining the sustainable pack»

DuPont Cosmetic Solutions - Jonathan Cohen, Global Business Director What does sustainable pack cover for the packaging industry? What are the related trends? Different ways to sustainability will be presented: lightweight, renewable, recyclable... Focus: Reconcile luxury industry and environment

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