4:00pm “East Luxe: the pot of gold.”
The 2010 conferences program will be available from August 25th. Nevertheless, you can find here after the program of the former edition...
CAULDER MOORE - Stephane Le MOULLEC, Strategic Director and Maria CORREIA, Design Director
The global recession has made us realised that there is a real shift in terms of economic power and that the East might soon become the saviour of the West. What can luxury brands from the Old Europe and the already aged North America learn from the creative forces of the Middle-East and Asia? The rules of engagement in the premium and luxury sectors are being rewritten and new design principles and brand philosophy are affecting how consumers, from packaging design to the retail environment see and live luxury.
You should expect a provocative, engaging and very visual presentation.
Focus: Global marketing
