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2:30 - 4:00pm “Forget desire… Creating the need for luxury”
The 2010 conferences program will be available from August 25th. Nevertheless, you can find here after the program of the former edition...
22/10/2009
Marc ROSEN - Internationally known designer and his panel
Today, the era of conspicuous consumption seems a dim memory. When consumers used to consider their desire for luxury to be their due, they now experience a "do I really need this" reaction. Convincing them that they need luxury products is our challenge.
How to create products and appropriate packaging that will "give consumers permission to purchase" without guilt? Making "need" as much a part of the marketing strategy as creating a breakthrough product or innovating a great package.
Focus: Luxury Packaging
