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10:00am - “Packaging for generation Y: just funky and colourful?”
The 2010 conferences program will be available from August 25th. Nevertheless, you can find here after the program of the former edition...
21/10/2009
PFEIFFER - Mr. Yannick Brunat, Vice President Marketing & Sales
The 20-40 years old, named the Y Generation are certainly one of your marketing target and one can wonder if they have to be addressed specially. What makes them different? How important is packaging for them and what are the matching design solutions.
Focus: Marketing
