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10:00am - “Developing a Luxury Brand Identity while guiding and inspiring the Packaging Design?”
The 2010 conferences program will be available from August 25th. Nevertheless, you can find here after the program of the former edition...
22/10/2009
Klaus HEINE, research associate, Technical University of Berlin, Germany
The conference presents the results of an empirical study with luxury product consumers in 2008. The survey's objectives were to develop a multi-dimensional concept of the luxury brand identity based on consumer perceptions and to demonstrate its application in packaging design with reference to luxury perfume.
Focus: Brand Design
