10:00-12:00am « Best agers: target group for luxury products»
The 2010 conferences program will be available from August 25th. Nevertheless, you can find here after the program of the former edition...
CREATIV VERPACKEN - Ute et Dietrich VON BUCH, co-founders and their panel
This round table will talk about the target group of elderly people - in Germany known as Best Agers, Silver Generation etc. Their children have already left home and they can afford quite a good amount of money and time to spend for prestigious and luxury products. Dietrich von Buch, co-founder of CREATIV VERPACKEN, will introduce a classification for this target group which is new and differentiating. It helps for a better and more successful product placement of luxury products.
The panel:
- Peter Karell, Cartonboard, Vice-President
- Christina Daniel, Silent Noise Design Gmbh, Managing Director
- Anton Migachov, Brocard Gmbh&Co, KGaA, Designer
- Frank Denninghoff, Gräfe-Druck & Veredelung Gmbh, Managing Director
- Beate Längle, Offsetdruckerei Schwarzach, Head of marketing
- Thomas Sefrin, La Prairie group, Dirctor Corporate Packaging Development
Focus: Luxury marketing
